The Strategy Megaclass is an event with Brand Strategy/Comms Planning Specialists Mark Pollard and Julian Cole, promising a full-day of strategy concepts – ideas, insights, writing, self-talk and communications plans. A77 was asked to create some key art and associated promotional materials for The Strategy Megaclass Season 2: The F#%k Yeah Rainbow Cannon.
Concept: It’s Mark and Julian. Last stance. They have a cannon. They are kamikazes without planes. And they’re going out happy as Larry, shooting rainbows everywhere. Why are they doing this? People who think for a living can easily get dark on themselves and wallow in the darkness. In a wallow pit. That pit has skeletons of dead projects, bad bosses, briefs that went nowhere, failed presentations, meaningless award trophies, waste-of-life job numbers, complaints, fears and worries. A key part of our message is to do the job well – learn the skills and push for great work, but to not forget that it’s important for the strategist to be creative for themselves – to make things, to contribute ideas to the world not just for clients.