STRATEGY MEGACLASS
April77 Creative is an experienced, full-service design studio. Our services include: brand/logo, key-art and illustration, print and web design.
April77 Creative, April77, April 77, Creative, A77, Graphic Design, Graphic, Design, Sydney, Newtown, Inner West, Canberra, Melbourne, Adelaide, Hip Hop, brand, logo, key-art, illustration, print, digital, web
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Key Art, Concept Illustration, Sales Deck, Promotional Campaign, Social Media and Website Graphics
Client Mark Pollard & Julian Cole
Art Direction April77 Creative
Illustration April77 Creative
The Strategy Megaclass is an event with Brand Strategy/Comms Planning Specialists Mark Pollard and Julian Cole, promising a full-day of strategy concepts – ideas, insights, writing, self-talk and communications plans. A77 was asked to create some key art and associated promotional materials for The Strategy Megaclass Season 2: The F#%k Yeah Rainbow Cannon.
Concept: It’s Mark and Julian. Last stance. They have a cannon. They are kamikazes without planes. And they’re going out happy as Larry, shooting rainbows everywhere. Why are they doing this? People who think for a living can easily get dark on themselves and wallow in the darkness. In a wallow pit. That pit has skeletons of dead projects, bad bosses, briefs that went nowhere, failed presentations, meaningless award trophies, waste-of-life job numbers, complaints, fears and worries. A key part of our message is to do the job well – learn the skills and push for great work, but to not forget that it’s important for the strategist to be creative for themselves – to make things, to contribute ideas to the world not just for clients.
Key Art, Concept Illustration, Sales Deck, Promotional Campaign, Social Media and Website Graphics
Client Mark Pollard & Julian Cole
Art Direction April77 Creative
Illustration April77 Creative
The Strategy Megaclass is an event with Brand Strategy/Comms Planning Specialists Mark Pollard and Julian Cole, promising a full-day of strategy concepts – ideas, insights, writing, self-talk and communications plans. A77 was asked to create some key art and associated promotional materials for The Strategy Megaclass Season 2: The F#%k Yeah Rainbow Cannon.
Concept: It’s Mark and Julian. Last stance. They have a cannon. They are kamikazes without planes. And they’re going out happy as Larry, shooting rainbows everywhere. Why are they doing this? People who think for a living can easily get dark on themselves and wallow in the darkness. In a wallow pit. That pit has skeletons of dead projects, bad bosses, briefs that went nowhere, failed presentations, meaningless award trophies, waste-of-life job numbers, complaints, fears and worries. A key part of our message is to do the job well – learn the skills and push for great work, but to not forget that it’s important for the strategist to be creative for themselves – to make things, to contribute ideas to the world not just for clients.
