“Strategy Is Your Words” by Mark Pollard is a 400-page journey into the words that help and hurt strategists. The first half of the book delves into the strategist’s mind. It tackles concepts like impostor syndrome, confusion, and feeling like a lone wolf. The second half builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like ideas, insights, problems, and what makes words work.
A77 handled the publication design and typesetting, including custom chapter title page illustrations. The book features a beautiful embossed cover and punchy fluro inks throughout.