Organic Response
April77 Creative is an experienced, full-service design studio. Our services include: brand/logo, key-art and illustration, print and web design.
April77 Creative, April77, April 77, Creative, A77, Graphic Design, Graphic, Design, Sydney, Newtown, Inner West, Canberra, Melbourne, Adelaide, Hip Hop, brand, logo, key-art, illustration, print, digital, web
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Brand Identity, Stationery, Brochure & Website

Organic Response is a revolutionary lighting control solution which mimics nature by using distributed intelligence to make lighting decisions locally. April77 developed the Organic Response brand identity which includes a logo along with custom illustrated elements such as the inspirational “school of fish” logo, night lights cityscape & info graphics. These elements have then been applied to various print and digital marketing material including stationery, promotional brochure, proposal documentation, product packaging, e-newsletters & website.

Client: Organic Response
Art Direction & Design: April77 Creative