April77 Creative | Golden Era Records
April77 Creative is an experienced, full-service design studio located in Sydney, Australia. Our services include: brand/logo, print and web design.
April77 Creative, April77, April 77, Creative, A77, Graphic Design, Graphic, Design, Sydney, Newtown, Inner West, Hip Hop
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GOLDEN ERA RECORDS

Print & Digital Design

Golden Era Records is the home of Australian Hip Hop heavy weights Hilltop Hoods, Funkoars, Briggs, K21, Adfu and Vents. A77 has handled the majority of their graphic design needs since the label’s inception, including their website, merchandise and multiple vinyl and CD package designs.

Client: Golden Era Records
Art Direction & Design: April77 Creative
GE Microphone Illustration: John Engelhardt
GE 10″ Single Photography: Snappatronik Photography
Image Post Production: Ben Funnell

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BRIGGS: SHEPLIFE

Art Direction & Album Cover Design

We worked with Briggs on his debut album ‘The Blacklist’ and also his follow up ‘Sheplife’ in 2014. For both albums we handled the art direction and design of the CD/Vinyl packaging and associated tour campaign. The concept for the ‘Sheplife’ artwork was to represent Briggs’ home town of Shepparton with a series of signage and texture photos, as well as some portrait shots taken around town. The awesome photos we used throughout the booklet and packaging were provided by Michelle Grace Hunder (who also originally comes from Shepparton), and some additional photos were provided by Briggs’ family. We also created a couple of sticker pages including various Briggs/Sheplife logos and tags (with some hand styles provided by 2Buck) for fans to stick over the various wall textures throughout the lyrics booklet.

Client: Golden Era Records
Art Direction & Design: April77 Creative
Photography: Michelle Grace Hunder

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FUNKOARS: DOTH EP

Art Direction & Album Cover Design

The design for Funkoars ‘Dawn of the Head’ EP campaign comprised of the CD and limited edition vinyl artwork (with a variety of splatter vinyl colours), national tour art and a limited run T-shirt design in collaboration with DVNT Clothing, Funkoars and April77 Creative. The design concept is an obvious homage to George Romero’s ‘Dawn Of The Dead’ poster artwork, which is also one of our favourite films.

Client: Golden Era Records
Art Direction & Design: April77 Creative
Illustration: Ben Funnell

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VENTS: MARKED FOR DEATH

Art Direction & Album Cover Design

We developed a complete design package for Vents second album ‘Marked For Death’ which includes a custom cover illustration and hand drawn logo-type in a consistent style to his debut. The CD packaging also includes a translucent slip-case which when placed over the cover features a target graphic aimed at the illustration of Vents, Trials and DJ Ad-Fu. The design package for Vents’s debut album ‘Hard To Kill’ included the CD and double vinyl packaging, plus a complete print campaign. We won ‘Best Album Artwork’ in OzHipHop.com’s 2007 Awards for this project.

Client: Golden Era Records
Art Direction & Design: April77 Creative
Illustration: Ben Funnell

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